Topic: marketing segmentation

  • Unify Customer Data With Tools You Already Own

    Unify Customer Data With Tools You Already Own

    Personalized customer experiences are now essential, but many organizations struggle with fragmented data across disconnected systems like marketing and sales departments. A practical solution involves using existing CRM and business intelligence tools to merge data into dashboards, enabling segm...

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  • ActiveCampaign: The End of Classic Marketing Automation

    ActiveCampaign: The End of Classic Marketing Automation

    ActiveCampaign introduced autonomous marketing powered by over 25 specialized AI agents, shifting from traditional campaign management to intelligent, outcome-focused systems. The AI agents proactively provide actionable insights and guide human decision-making, reversing the traditional relation...

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