Topic: marketing orchestration
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SAP Emarsys Evolves Into a Full Engagement Cloud
SAP has rebranded its customer engagement platform to **SAP Engagement Cloud**, reflecting a strategic shift to make engagement a core, enterprise-wide capability integrated into its broader portfolio. The platform leverages **SAP’s operational backbone** to provide marketers with rich customer a...
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ActiveCampaign Ushers in Era of Self-Driving Campaigns
ActiveCampaign's acquisition of Feedback Intelligence marks a shift toward self-driving marketing campaigns that learn and adapt autonomously, creating a continuous loop of optimization with minimal manual oversight. The innovation introduces a "Return on Intent" metric, moving beyond traditional...
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3 AI Marketing Trends That Will Dominate 2026
By 2026, AI is shifting from experimental pilots to fully integrated marketing programs, with 60% of teams actively piloting or scaling AI solutions and nearly three-quarters viewing it as critically important for their strategies. Hyper-personalization and generative AI are enabling brands to cr...
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