Topic: marketing mix model

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  • Google Meridian now reveals marketing ROI insights
    September 30, 2025
    95%

    Google Meridian now reveals marketing ROI insights

    Google's Meridian MMM now offers more precise ROI insights by integrating both media and non-media factors like pricing and promotions, enabling smarter budget decisions. The model includes channel-level contribution priors and enhanced adstock functions to tailor insights using historical data a...

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  • Google's No-Code Scenario Planner: Built on Meridian MMM
    February 20, 2026
    85%

    Google's No-Code Scenario Planner: Built on Meridian MMM

    Google has launched a no-code Scenario Planner tool that simplifies marketing mix modeling, allowing teams to simulate budget scenarios and forecast ROI without needing deep data science expertise. The platform transforms complex statistical outputs into an intuitive interface, enabling users to ...

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Related Topics

strategic planning (2) technical expertise (1) data-driven decisions (1) budget allocation (1) community support (1) data visualization (1) roi measurement (1) real-time adjustments (1)