Topic: marketing channels
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How to Accurately Calculate Your True Customer Acquisition Cost
Understanding true customer acquisition cost (CAC) is essential for informed financial decisions and sustainable growth, as oversimplified methods lead to inefficient spending and misguided strategies. Traditional CAC calculations often fail by examining channels in isolation, ignoring interconne...
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What 100+ Marketers Reveal About Career Growth & Job Security
Marketing professionals are highly mobile, with 70% exploring new jobs primarily for higher pay, flexibility, and advancement opportunities, while many also cite burnout or company culture as factors. Career advancement is actively pursued by over half of marketers, with success often tied to wor...
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5 AI-Powered Strategies to Strengthen Your Brand
AI is fundamentally changing brand discovery, making it crucial for businesses to ensure their core message is clear and consistent for both people and algorithms. To build a strong brand, companies must conduct a comprehensive audit to unify their messaging and standardize their voice across all...
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3 AI Growth Hacks to Stand Out & Get Ahead
The business landscape is being fundamentally reshaped by generative AI, eroding traditional advantages and requiring a shift from linear planning to a continuous, adaptive cycle of learning and scaling known as the Loop. High-performing brands are distinguished by having a clearly documented and...
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What 100+ Marketers Reveal About Career Growth & Job Security
The modern marketing career is nonlinear, with professionals frequently changing roles, industries, or employment types due to economic shifts and AI's influence. A majority of marketers are seeking new roles or promotions for better pay, flexibility, and advancement, but face barriers like offic...
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Close the 8% Mobile Conversion Gap, New Report Shows
Mobile-optimized pages significantly underperform desktop versions, converting 8% fewer visitors despite generating most web traffic, according to an analysis of 57 million conversions. Simplifying landing page language to a fifth to seventh-grade reading level increases conversion rates by 56% c...
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Master the Shakeout Effect for Better CLV Models
The shakeout effect describes how new customer cohorts naturally lose less-engaged members early, leaving a more stable, high-value group with predictable behavior. Ignoring this effect can lead to flawed CLV and churn forecasts, as true profitability is often concentrated in a loyal core segment...
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Branding Is Just the Start, Not the Strategy
The article argues that branding is a long-term outcome, not a short-term SEO tactic, and that the industry's advice often lacks a practical framework to connect technical visibility work to lasting audience perception. SEO builds brand through "mental availability" by creating repeated visibilit...
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Amazon's New AI Agent Creates Ads Instantly: Here's How to Try It
Amazon has launched an AI agent that generates high-quality video ads for small and medium businesses at no extra cost, using natural language prompts in its Creative Studio. The tool leverages Amazon's consumer data and AI models to create tailored ad concepts, scripts, and assets, providing tra...
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