Topic: personal branding
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Founder-Led Marketing Drives 3.7x Larger Deals
Founder-led marketing on LinkedIn significantly boosts business growth, with active founders seeing a 33% increase in leads and larger contracts. A practical framework from a LinkedIn webinar helps founders convert expertise into content, build credibility, and implement sustainable systems for c...
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Unanswered Questions for 2025
The 2025 marketing landscape is defined by a tension between leveraging AI for efficiency and scaling, while prioritizing authentic human connection, community, and genuine relationships as the ultimate drivers of success. Industry professionals emphasize that foundational marketing strategies—li...
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What 100+ Marketers Reveal About Career Growth & Job Security
Marketing professionals are highly mobile, with 70% exploring new jobs primarily for higher pay, flexibility, and advancement opportunities, while many also cite burnout or company culture as factors. Career advancement is actively pursued by over half of marketers, with success often tied to wor...
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What 100+ Marketers Reveal About Career Growth & Job Security
The modern marketing career is nonlinear, with professionals frequently changing roles, industries, or employment types due to economic shifts and AI's influence. A majority of marketers are seeking new roles or promotions for better pay, flexibility, and advancement, but face barriers like offic...
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15 Years in Enterprise SEO: Lessons on People, Power & Progress
Success in enterprise SEO requires evolving from a tactical executor to a strategic partner who navigates complex internal dynamics and connects SEO to broader business goals, not just technical expertise. Building a corporate SEO career involves proactive networking and personal branding, such a...
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When a Grand Slam Champ Becomes an Open Book: What Aryna Sabalenka Teaches Us About Social Presence
World No.1 Aryna Sabalenka has turned her social media into more than a highlight reel. Between powerful serves and viral reels, she’s redefining what athlete authenticity looks like, using Instagram and other platforms to balance intensity with honesty, showing that even champions need space to breathe.
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This LinkedIn Tactic Skyrocketed Visibility by 35,000%
A brand achieved a 35,000% surge in LinkedIn visibility by shifting from generic daily recap videos to tailored short-form clips from their popular podcast, aligning content with the platform's professional audience. The strategy emphasized showcasing human personalities and faces in content, whi...
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From YouTube to $12M: French VC Funds Y Combinator Startups
Gabriel Jarrosson's Lobster Capital exclusively invests in Y Combinator graduates, a focused strategy that has grown his assets to over $12 million and led to a second fund. This approach is based on Y Combinator's superior performance metrics, including a 4.5% unicorn rate and 45% Series A succe...
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Why Newsletter Saturation Doesn't Scare Beehiiv's CEO
beehiiv is expanding from a newsletter platform into a comprehensive content toolkit, adding an AI website builder, podcast support, and digital product sales to meet user demands for flexibility. The platform's growth increases competition with other creator tools, but beehiiv believes its maste...
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Marketing Guru Behind Khosla Ventures' AI Rise Departs
Shernaz Daver is leaving Khosla Ventures after nearly five years as its first chief marketing officer, having significantly shaped the firm into a top AI investment player by anticipating key tech trends early. Her strategy centered on defining and promoting the firm's "bold, early, and impactful...
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Linutronix Embarks on a New Chapter in Linux Consulting
Linutronix is a leading embedded Linux consultancy, known for its deep kernel contributions and real-time Linux expertise, serving industries like automotive and industrial automation. The company is entering a strategic new chapter, likely involving organizational or service changes to address m...
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AMD GCN GPUs Get Major Performance Boost in New RADV Driver
The latest RADV Vulkan driver update significantly boosts performance for older AMD GCN-based graphics cards, improving game and application speeds on legacy hardware. Optimizations in geometry processing reduce overhead, leading to smoother frame rates and performance uplifts of 10-20% in demand...
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