Topic: long-term growth
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Optimize Your Paid Media: The Ideal Upper-Funnel Budget
Neglecting brand-building for short-term performance marketing can severely limit long-term revenue, as research shows cutting brand spend often costs more later to regain market share. Experts recommend allocating roughly 60% of a paid media budget to top-of-funnel activities like awareness camp...
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Master Your SEO & PPC Budget for Maximum ROI
SEO and PPC serve distinct purposes: PPC provides immediate, measurable traffic and leads, while SEO is a long-term investment in organic growth with a compounding effect on visibility and lower cost per lead over time. Budget allocation should be driven by business goals: prioritize PPC for urge...
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Nvidia's $2B Synopsys Deal Tightens Grip on Chip Design
Nvidia is investing $2 billion in Synopsys to integrate its AI hardware into Synopsys's chip design software, aiming to accelerate semiconductor development. The investment strengthens Nvidia's strategic influence in foundational chip design tools and provides Synopsys with stability and growth c...
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Lead Pipeline vs. Revenue: The Core PPC Strategy Debate
The core strategic choice in PPC is between a pipeline-centric approach (optimizing for qualified leads and conversations) and a revenue-focused approach (optimizing for closed deals and direct profit contribution), as treating them as interchangeable creates operational confusion. A pipeline str...
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Square Enix Cuts Jobs in Global Restructuring Shift
Square Enix is restructuring by shifting resources away from international studios, jeopardizing over 100 positions and refocusing on internal development in Japan. The reorganization involves closing overseas development studios and consolidating functions in Japan to enhance global publishing s...
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OpenAI Bets on AMD to Meet Surging AI Demand
OpenAI has formed a strategic partnership with AMD, committing to purchase a massive amount of AMD processors and potentially acquiring a significant ownership stake in the chipmaker. The agreement includes OpenAI buying an estimated six gigawatts of AMD chips, with initial deployments starting i...
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PEXA Appoints New Executives to Drive Innovation and Growth
PEXA Group has made strategic executive appointments to strengthen its leadership team, aiming to accelerate innovation and support expansion into new markets while enhancing its core digital property settlement platform. Key external hires include Peter Bonney as Chief Product and Technology Off...
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Measure Your Full Funnel with Amazon Ads
Amazon Ads provides comprehensive measurement tools that connect advertising investment to broader business outcomes, enabling a full-funnel approach for sustainable growth and new customer acquisition. Amazon's closed-loop environment offers unique visibility into the customer journey through in...
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