Topic: linkedin targeting
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Master LinkedIn Targeting in Microsoft Ads
LinkedIn profile targeting in Microsoft Advertising allows marketers to layer professional attributes like company or industry onto search campaigns, enhancing relevance when users are signed into Microsoft platforms. For non-search formats like Audience Ads, LinkedIn demographics help anchor rea...
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Microsoft Boosts Performance Max with 50 Search Themes
Microsoft Advertising has expanded Performance Max campaigns to allow up to 50 distinct search themes, giving advertisers greater control over how automation targets user queries and intent. This update enables more granular, signal-based control, allowing advertisers to combine search themes wit...
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Google vs. Microsoft: Performance Max Compared
Performance Max (PMax) campaigns are AI-driven marketing tools from Google and Microsoft that automate creative management and audience targeting, with distinct features and implementations across platforms. Key principles include using asset groups instead of ad groups, requiring conversion-focu...
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