Topic: keep thinking campaign

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  • Anthropic launches "Keep thinking" for Claude
    September 20, 2025

    Anthropic launches "Keep thinking" for Claude

    Anthropic has launched its first large-scale brand campaign for its AI assistant, Claude. Titled “Keep thinking,” the initiative aims to carve out a distinct identity for Claude in a crowded and competitive market. Rather than positioning the AI as a simple shortcut, the campaign presents it as a thinking partner for individuals who are actively solving complex problems.

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