Topic: informational queries
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Google's Liz Reid: AI Overviews Boost Searches, Reduce Ads
Google's AI Overviews provide direct answers on search results pages, but overall ad revenue remains stable due to an increase in total search volume. AI Overviews support user decision-making for commercial queries without eliminating the need for actual purchases, maintaining the importance of ...
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Google AI Drives 69% of Shopping Traffic: New Data
AI Overviews are driving qualified traffic for transactional searches, as users leverage them to build a shortlist of options rather than seeking a final answer, with 69% of sessions resulting in a website click-through. The SEO model is shifting from a "winner-takes-all" focus on the top ranking...
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Google AI Overviews Slash Organic, Paid Clicks by Over 60%
Google's AI Overviews have caused dramatic declines in organic and paid click-through rates, with drops of 61% and 68% respectively for informational queries since mid-2024. Users are increasingly relying on instant AI answers and alternative platforms, reducing the need to visit websites directl...
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