Topic: influencer collaborations

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  • TikTok Expands Advertiser Access to User Trends & Data
    June 3, 2025
    80%

    TikTok Expands Advertiser Access to User Trends & Data

    TikTok introduced a slew of new advertiser tools at the company’s annual advertiser summit on June 3rd. The new products range from AI-powered ad tools to new features connecting creators and brands, but the overall picture is clear: advertiser content on TikTok is about to become much more tailored and specific. Using a tool called Insight Spotlight, advertisers will be able to sort by user demographics and industry to see what videos users in the target group are watching and what keywords are...

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  • Brand Mentions: The New Currency of Generative Search
    July 28, 2025
    70%

    Brand Mentions: The New Currency of Generative Search

    Generative Engine Optimization (GEO) signals a fundamental shift in search. Beyond traditional links, strategic brand mentions now powerfully signal authority to AI-powered engines. Brands must cultivate this through targeted media engagement, authentic community participation, unique content, and influencer collaborations. As generative models evolve, continuous adaptation remains crucial for visibility.

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Related Topics

unique content creation (1) evolving geo tactics (1) User Behavior Data (1) tiktok ai-powered ad tools (1) insight spotlight (1) data-driven advertising (1) content suite (1) trending content (1)