Topic: industry debate
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GEO Platform Shutdown Ignites AI Search Industry Debate
The closure of Lorelight, a GEO platform, sparked debate on the need for specialized AI search brand tracking tools, with its founder concluding that most brands don't require them as AI models rely on existing high-quality content and strong reputations. Founder Benjamin Houy argued that GEO tra...
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Aja Frost: AI Search, Content Strategy & AEO Metrics for Success
The rise of AI-driven search is shifting business strategies toward Answer Engine Optimization (AEO), which focuses on delivering precise, user-centric answers in AI-generated responses rather than just ranking in search results. AEO builds on traditional SEO categories but requires more niche, d...
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Vibe Coding to Context Engineering: The Future of Software in 2025
The software engineering industry is shifting from prioritizing scale and speed to emphasizing context handling as the key differentiator for AI and development effectiveness. Early 2025's "vibe coding" concept faced skepticism for its imprecision, leading to issues like overreliance on AI-genera...
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PPC Experts Explain Digital Marketing Learning Periods
A learning period is when an ad platform's algorithm analyzes performance data to calibrate automated bidding and creative testing, which is essential for campaign stability and achieving goals like target CPA or ROAS. Marketers can unintentionally restart learning periods by making significant c...
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US Rocket Power Rankings: Major Shifts at the Top and Bottom
SpaceX maintained its industry dominance in 2025 with an unprecedented launch cadence, completing 165 missions and delivering over one million tons of cargo to orbit. The company's Falcon 9 remained a critical asset for NASA, reliably supporting International Space Station crew and cargo missions...
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