Topic: industry collaboration
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IAB Framework Simplifies Gaming Ad Standards
The IAB released a Gaming Measurement Framework to standardize metrics for evaluating gaming ad campaigns, addressing a critical gap as over 80% of U.S. internet users identify as gamers. The framework eliminates guesswork by defining essential and optional metrics, helping advertisers prioritize...
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Google Gifts Agent2Agent Protocol to Linux Foundation
Google has transferred its Agent2Agent (A2A) protocol to the Linux Foundation to standardize AI communication, with support from major companies like AWS and Cisco. The move ensures neutral governance and avoids vendor lock-in, with Google emphasizing the Linux Foundation’s role in fostering open...
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SGAI & the Future of Streaming AdTech at Streaming Media Connect
Server-Guided Ad Insertion (SGAI) is transforming streaming advertising by combining server-side precision with client-side flexibility, enabling better ad management and viewer experiences. SGAI reduces latency and operational costs by decoupling ad streams from content manifests, allowi...
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Meta Sues Crush AI Over 'Nudify' App Ads on Its Platforms
Meta has sued Crush AI for flooding its platforms with deceptive ads promoting a "nudify" app that creates non-consensual explicit content, bypassing advertising policies. Crush AI allegedly evaded detection by creating thousands of ads and using multiple accounts with slight name variations, des...
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