Topic: incrementality analysis

Sort by: Relevance | Date
  • 8 Essential PPC KPIs to Track for Success
    December 5, 2025
    93%

    8 Essential PPC KPIs to Track for Success

    Modern PPC success requires shifting from vanity metrics to value-driven KPIs that connect ad spend directly to profit, customer lifetime value, and incremental revenue. Essential KPIs include measuring actual profit over ROAS, quantifying campaign incrementality to prove net-new growth, and opti...

    Read More »

Related Topics

privacy regulations (20) attribution challenges (10) customer lifetime value (6) executive communication (6) vanity metrics (4) lead quality (4) ai in advertising (3) ppc reporting (2)