Topic: impression share

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  • Why Your Search & Shopping Ads Stop Scaling
    January 28, 2026

    Why Your Search & Shopping Ads Stop Scaling

    Google Ads is a demand capture channel that places ads in front of users already searching, meaning it cannot create new search volume or demand on its own. To achieve growth beyond existing search volume, marketers must invest in demand creation through channels like social media, PR, and conten...

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  • Top 8 PPC KPIs You Must Track for Success
    September 18, 2025

    Top 8 PPC KPIs You Must Track for Success

    Conversion Rate (CVR) is a key metric that measures the percentage of users completing a desired action after seeing your ad, helping you assess the effectiveness of your landing pages and overall campaign. Cost Per Conversion (CPCONV) tracks the average cost to achieve a conversion, allowing you...

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  • Master Google Ads Auction Insights to Beat Your Competitors
    September 3, 2025

    Master Google Ads Auction Insights to Beat Your Competitors

    The Auction Insights report in Google Ads provides competitive data on impression share, overlap rate, and outranking share, helping you understand how your ads perform against rivals in the same keyword auctions. Key metrics include impression share (percentage of eligible impressions received),...

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absolute top (1) remarketing (1) ad copy (1) conversion rate cvr (1) owned channels (1) shopping campaigns (1) cost per conversion cpconv (1) crm strategy (1)