Topic: identity resolution
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5 Identity Resolution Trends Shaping 2026
The decline of traditional identifiers like cookies has made connecting customer data across devices a critical marketing challenge, as failures in identity resolution undermine personalization, suppression, and measurement. Key market developments include the rise of data clean rooms for secure ...
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Your Data's Evil Twin: The Doppelgänger Problem
The Data Doppelgänger Problem occurs when AI assistants, shared accounts, and automated workflows create composite digital profiles that appear as single, highly engaged customers, distorting analytics and wasting marketing budgets. This identity crisis leads to serious consequences, as automated...
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Unlock AI Transformation with Smart Customer Data
Australian companies face intense pressure to meet consumer demands for personalization, but AI adoption remains low with only 8% of local brands embedding it into core processes. Key barriers to AI implementation include limited technical expertise, high costs, and fragmented customer data, with...
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Crafting a Modern Data and AI Tech Stack
Success in building a modern data and AI stack depends on a robust foundation of clean, accessible, and ethically managed data, rather than pursuing perfection. Companies must reorganize data structures to handle rapid change, leverage AI to mine unstructured data, and prioritize modular governan...
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From Data Chaos to AI Success: A Practical Framework
The effectiveness of AI in marketing is entirely dependent on high-quality data, as poor data leads to underperformance and lost revenue opportunities. Marketing leaders must treat data quality as a shared, cross-functional responsibility, not just an IT issue, to ensure AI credibility and succes...
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Mastering Identity in a Cookieless, Compliant Era
The decline of third-party cookies and new privacy laws are forcing brands to shift from external data to building marketing strategies on trust and first-party data. A key conference session will provide practical strategies for responsible marketing, focusing on scalable first-party data and id...
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Google's Privacy Sandbox: What You Must Know Before It's Gone
Google has discontinued its Privacy Sandbox initiative, ending efforts to replace third-party cookies with privacy-focused advertising technologies and reversing its plan to phase out cookies in Chrome. The decision followed regulatory scrutiny and industry criticism, with concerns raised about a...
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