Topic: identity resolution
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Unlock AI Transformation with Smart Customer Data
Australian companies face intense pressure to meet consumer demands for personalization, but AI adoption remains low with only 8% of local brands embedding it into core processes. Key barriers to AI implementation include limited technical expertise, high costs, and fragmented customer data, with...
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Crafting a Modern Data and AI Tech Stack
Success in building a modern data and AI stack depends on a robust foundation of clean, accessible, and ethically managed data, rather than pursuing perfection. Companies must reorganize data structures to handle rapid change, leverage AI to mine unstructured data, and prioritize modular governan...
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From Data Chaos to AI Success: A Practical Framework
The effectiveness of AI in marketing is entirely dependent on high-quality data, as poor data leads to underperformance and lost revenue opportunities. Marketing leaders must treat data quality as a shared, cross-functional responsibility, not just an IT issue, to ensure AI credibility and succes...
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