Topic: hyper-targeted campaigns

TikTok Expands Advertiser Access to User Trends & Data

TikTok introduced a slew of new advertiser tools at the company’s annual advertiser summit on June 3rd. The new products range from AI-powered ad tools to new features connecting creators and brands, but the overall picture is clear: advertiser content on TikTok is about to become much more tailored and specific. Using a tool called Insight Spotlight, advertisers will be able to sort by user demographics and industry to see what videos users in the target group are watching and what keywords are...