Topic: great normalization
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The Great SEO Normalization is Here
The era of prioritizing high-volume, low-value SEO traffic is over, as Google's AI updates and algorithm changes now penalize generic content and scaled content abuse, leading to significant declines in top-of-funnel traffic. AI Overviews and models like ChatGPT are consuming clicks for informati...
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Why Traffic Alone Doesn't Prove SEO Success
AI is fundamentally changing discovery, with most B2B buyers now using AI tools for initial vendor research, making Google a tool for verification rather than primary search. The "dark SEO funnel" emerges, where AI recommends brands without direct attribution, shifting SEO success to building aut...
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