Topic: google search
-
Sites Can Opt Out of Google's AI Search Features
Google is developing tools for website owners to opt their content out of its generative AI search features, like AI Overviews, in response to UK regulatory requirements. The company aims to balance publisher control with maintaining core search functionality, ensuring new opt-out mechanisms do n...
Read More » -
Google AI Overviews Now Launch Direct AI Chats
Google has upgraded its search engine to allow direct conversational chat with its AI from search results, using the more advanced Gemini 3 model for higher-quality AI Overviews. The update aims to transform search into an interactive assistant that handles complex inquiries through a continuous,...
Read More » -
Google AI Overviews Now Answer Your Follow-Up Questions
Google is transforming its search experience from a list of links into an interactive, conversational AI assistant, allowing users to ask follow-up questions directly within results. The company has deployed its advanced Gemini 3 AI model globally to power these AI Overviews, aiming to significan...
Read More » -
Can ChatGPT Health Outperform "Dr. Google"?
Some physicians see large language models (LLMs) as a potential tool to improve patient education, helping patients navigate complex online information with more nuanced questions than traditional web searches often yield. While AI models show promise for health inquiries, they carry risks like f...
Read More » -
Organic Search Traffic Declines 2.5% in New Report
Organic search traffic has declined only 2.5% year-over-year, challenging narratives of a dramatic collapse and showing robust fundamental demand for search engines. The largest websites saw organic traffic grow, while mid-sized publishers faced losses, and organic results still generate about 90...
Read More » -
Google AI Overviews Upgraded with Gemini 3 Pro
Google is now using its advanced Gemini 3 Pro model to generate AI Overviews for complex search queries, intelligently routing difficult questions to this more powerful system for nuanced answers. This enhanced capability is currently available globally for English searches but is exclusive to su...
Read More » -
Google Unveils AI Checkout & Business Agent Protocol
Google is launching a new "agentic commerce" system, featuring a Universal Commerce Protocol for in-search checkout and AI Business Agents that act as virtual sales associates for brands. These features allow consumers to research, compare, and complete purchases entirely within Google's ecosyste...
Read More » -
7 Hard Truths About AI Visibility & GEO Performance
The overall search market is expanding, with AI tools like ChatGPT increasing rather than reducing traditional Google search usage, reinforcing Google's dominant market position. AI visibility cannot be automated by tools alone; it requires human expertise for strategic execution, and external br...
Read More » -
Google Tests Blue Send Button, Replacing AI Mode in Search
Google is testing a new blue "Send" button that replaces the AI Mode button in the search bar once a user starts typing, potentially steering searches toward traditional results. This design change could create a small friction point for accessing AI features, making users more likely to submit a...
Read More » -
Google Search Now Features "Read More" Links in Results
Google has introduced "read more" links in search results to let users jump directly to the most relevant section of a webpage, improving efficiency. The feature is a significant shift toward dynamic search results and is now being broadly rolled out after earlier testing. This change highlights ...
Read More » -
Google Search Bar Uploads Now Go Directly to AI Results
Google has updated its search bar to allow direct file and image uploads, routing queries straight into an AI Mode conversational interface instead of a traditional results page. This change is part of a broader strategy to integrate AI into search, with AI Mode becoming a persistent and prominen...
Read More » -
Google Tests AI Mode Switch in Search Results
Google is testing a new "AI Mode" in mobile search, allowing users to click "Show more" to enter a conversational interface for deeper exploration without leaving Google's platform. This development, officially confirmed by Google, represents a significant shift that could reduce user clicks to e...
Read More » -
Google's Mueller: Sites in 'Bad State' May Need Fresh Start
Google's John Mueller emphasizes that recovering from low-quality content requires demonstrating genuine value and usefulness, not just replacing AI-generated text with human writing. Rebuilding a site's reputation from a "bad state" is often more difficult and time-consuming than starting fresh ...
Read More » -
Google Gemini 3 Now Powers AI Search Queries
Google is integrating its advanced Gemini 3 model into AI Mode search responses to handle complex queries, starting with select users in the United States. Access to this feature is currently limited to Google AI Pro and Ultra subscribers, who may notice richer and more detailed results in AI Mod...
Read More » -
How Google and AI Are Sabotaging Food Bloggers' Thanksgiving
Google's AI Overviews and automated systems are causing significant traffic and revenue declines for food bloggers by summarizing recipes directly in search results, reducing clicks to original sites. AI-generated summaries often contain dangerously inaccurate cooking advice and remix content fro...
Read More » -
Google: SEO and SEM Must Evolve Together in Search's Future
SEO and SEM must evolve together with search technology advancements, as emphasized by Google's Gary Illyes, to maintain online visibility and adapt to changes like AI integration. SEO is not dead but continuously transforms to align with new algorithms and user behaviors, countering recurring pr...
Read More » -
Google Search Now Uses AI for Complex Queries
Google will automatically route complex search queries to its AI Mode using the Gemini 3 model, a change confirmed during testing in the U.S. The company is evaluating the need for separate performance data reporting in Google Search Console to help businesses track AI-driven search traffic. This...
Read More » -
Google Gemini Boosts AI-Generated Content Detection
Google's Gemini app now includes a feature to identify AI-generated images, with plans to extend verification to video, audio, and integrate it into services like Google Search. The company is adopting the C2PA standard to trace content origins across various AI tools, moving beyond its proprieta...
Read More » -
AI Search: The Rise of Inauthentic, Commercial Results
Google's shift toward AI-driven search results risks homogenizing online content by prioritizing algorithmic consensus over editorial diversity, potentially sidelining unique voices. AI systems naturally gravitate toward established viewpoints, creating a self-reinforcing cycle where mainstream c...
Read More » -
Google's "Journey Aware Bidding" Tests Boost Search Campaigns
Google is developing Journey Aware Bidding, a Search model that enhances predictions and performance by analyzing the entire customer journey, not just the final conversion event. Advertisers should map out all user journey stages, categorize touchpoints as conversions, and ensure accurate tracki...
Read More » -
OpenAI Resists Order to Release 20 Million Private ChatGPT Chats
OpenAI is resisting a court order to release 20 million private ChatGPT user conversations, arguing it is overly broad and threatens individual privacy in a copyright lawsuit initiated by The New York Times. The company contends that the logs contain entire conversational threads, which could exp...
Read More » -
Google Simplifies Shipping Policies with New Structured Data
Google has introduced structured data markup for shipping policies, allowing ecommerce sites to display delivery costs and transit times directly in search results and knowledge panels. The markup enables merchants to define shipping rules based on factors like product weight, order value, or des...
Read More » -
Track Google Shipping & Returns in Search Console
Google now allows merchants to submit shipping and return policy information directly via Google Search Console, removing the need for a Google Merchant Center account and enabling e-commerce sites to display these details in search results. Merchants can choose between configuring policies in Se...
Read More » -
Fight Review Extortion: Use Google's Report Form Now
Google has introduced a dedicated reporting form for businesses to combat review extortion scams, requiring users to be logged into their associated Google Business Profile account. Scammers typically demand payment, goods, or services in exchange for removing fraudulent low-star reviews, and Goo...
Read More » -
Google Removes Practice Problem Data from Search
Google is removing practice problem structured data from search results in January to streamline the search experience and phase out underused features. The change affects Search Console reporting and tools, with a transition period before complete discontinuation, while Dataset and Book actions ...
Read More » -
Google AI Overviews Slash Organic, Paid Clicks by Over 60%
Google's AI Overviews have caused dramatic declines in organic and paid click-through rates, with drops of 61% and 68% respectively for informational queries since mid-2024. Users are increasingly relying on instant AI answers and alternative platforms, reducing the need to visit websites directl...
Read More » -
Reddit Sues Perplexity for Alleged Google Data Theft
Reddit is suing Perplexity for allegedly conspiring to illegally scrape its content from Google search results, bypassing anti-scraping protections. Reddit provided evidence by setting a digital trap, where Perplexity reproduced unique test content from Google's search results within hours. Perpl...
Read More » -
ChatGPT, LLM Referrals Underperform Google Search: Study
ChatGPT and similar AI search tools generate significantly lower ecommerce conversion rates and revenue compared to Google search, email marketing, and affiliate links, with Google remaining the top performer for commercial outcomes. A study of 973 ecommerce sites showed that ChatGPT accounted fo...
Read More » -
AT&T Site Hints at M5 Chip in Next iPad Pro
An unreleased iPad Pro with an M5 chip was referenced on AT&T's website, suggesting an imminent launch, though it may have been an accidental leak or SEO placeholder. Rumors and early unboxing videos from Russia indicate new iPad Pro models are coming soon, but they do not show evidence of previo...
Read More » -
Google Lens Can Now Identify Nano Bananas
Google Lens now integrates the Nano Banana image generation tool directly into Google Search, enabling users to create and transform images seamlessly within the app. The feature is demonstrated through a video and screenshots, showing how visual concepts can quickly become generated artwork usin...
Read More » -
Google Search Now Lets You Hide Sponsored Results
Google has introduced a new feature that groups all paid search results into a clearly marked "Sponsored" section, making it easier to distinguish ads from organic results. Users can now hide the entire sponsored section with a single button, removing ads to view only organic search results and A...
Read More » -
Google's Nano Banana AI Editor Expands to Search, Photos & NotebookLM
Google is expanding its Nano Banana AI image editor beyond Gemini, integrating it into Google Search, Photos, and NotebookLM to make advanced image editing accessible through text prompts. The feature is available on mobile via Google Lens and the Google app, where users can edit photos by tappin...
Read More » -
Google Search Ad Revenue Surges as Amazon Retreats in Q3
Google Search ad revenue surged in Q3 2025 as Amazon withdrew from Google Shopping auctions, creating opportunities for other retailers like Temu, Shein, and Walmart to expand their presence and improve click growth and ad costs. Performance Max campaigns gained momentum, accounting for 68% of sh...
Read More » -
Sam Altman's ChatGPT Ad Shift: From Hating Ads to Embracing Them
Sam Altman, CEO of OpenAI, has shifted from skepticism to cautious optimism about digital advertising, believing a well-designed model could enhance user experience on platforms like ChatGPT. He cited his positive personal experience with Instagram ads as a turning point, expressing respect for M...
Read More » -
Google's AI Image Search Now Talks Back
Google has launched a conversational AI mode for visual search, enabling users to describe what they need in everyday language instead of using rigid filters. The feature allows for interactive refinement of search results through follow-up requests and supports queries initiated by text, uploade...
Read More » -
Google Search Outage Affecting Some Regions
Google has confirmed a disruption in its search results service due to a data center problem, affecting users in specific geographic areas and preventing some pages from loading correctly. The company is actively investigating the root cause of this serving issue, which interferes with displaying...
Read More » -
Google Search Labs Adds AI Agent Features
Google Search Labs has launched an experimental AI feature in the U.S. that enables users to book restaurant reservations directly within the search interface, requiring a signed-in account with Web & App Activity enabled. The system searches multiple reservation platforms for real-time availabil...
Read More » -
Google Search Ranking & Position Tracking: The Current Chaos Explained
Google and third-party SEO tools are experiencing reporting issues with organic search metrics due to Google removing the option to display 100 results per page. This change has disrupted external rank tracking tools that relied on scraping large result sets, forcing them to adapt their methods a...
Read More » -
Google's New Desktop App Adds Spotlight-Style Search to Windows
Google is testing a new Windows desktop app that offers a Spotlight-style search via Alt + Space, enabling users to find information across local files, Google Drive, and the web. The app integrates Google Lens for visual searches and AI Mode for tasks like solving math problems, with results org...
Read More » -
Google: Open Web in "Rapid Decline"
Google's court filing admits the open web is in rapid decline, contradicting its public statements about a healthy online ecosystem. The company argues against breaking up its ad tech business, warning it would harm publishers reliant on advertising revenue. Despite public claims that AI search t...
Read More » -
AI Tools Like ChatGPT Rise as Google Search Declines
AI tools like ChatGPT are rapidly gaining popularity, with usage nearly tripling as traditional Google search sees a decline in dominance. User search behavior is becoming more fragmented, with increased willingness to switch between tools and platforms, especially among younger users. Digital ma...
Read More » -
Unlock Perplexity's SEO Secrets with Discover Pages
Perplexity's Discover feed aggregates trending news with summaries and links, but it is designed for user experience rather than search engine optimization. Despite initial praise for its programmatic SEO potential, technical analysis shows non-optimized metadata and no Google rankings, indicatin...
Read More »