Topic: global branding

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  • Hulu Is Going Global, Not Going Away
    October 3, 2025

    Hulu Is Going Global, Not Going Away

    Hulu is replacing Star as Disney's international entertainment brand on Disney Plus starting October 8th, marking a step toward a unified streaming app launching next year. Disney is rebranding Star to Hulu globally to establish it as the primary general entertainment brand, with CEO Bob Iger con...

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