Topic: geo concept
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Copywriting: Your 2026 Career Superpower
AI has dismantled low-value, informational content creation, but this has exposed a critical need for genuine persuasive copywriting that influences decisions rather than just ranking for keywords. The shift from traditional SEO to Generative Engine Optimization (GEO) means success now depends on...
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2025 SEO & WordPress Review: Key Wins & Losses
The rise of AI Search in 2025 reaffirmed SEO's importance while prompting adaptation, and WordPress solidified its future with a major update (6.9) to prepare for AI integration. Google's contradictory actions and advice highlighted a shifting landscape, emphasizing the growing power of branding ...
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Danny Sullivan: Why Good SEO is Essentially Good GEO
Google's Danny Sullivan asserts that good SEO practices remain effective for AI-driven search, emphasizing the creation of unique, valuable content and excellent user experiences. Sullivan and Google maintain that the fundamentals of SEO have not changed, focusing on understanding user intent and...
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