Topic: generational differences
-
Do Customers Actually Prefer Chatbots?
While human agents are still preferred for important matters, acceptance of chatbots is steadily growing, influenced by generation, industry, and interaction context. Younger consumers are more open to using chatbots for speed and convenience, whereas older individuals remain hesitant and often p...
Read More » -
Beyond Google: Discover the Top Search Engines You Haven't Heard Of
Google's search dominance is declining as users increasingly turn to alternative platforms like AI tools, privacy-focused engines, and social media for information and purchases. Different search platforms attract distinct demographics, making it essential for marketers to align their presence wi...
Read More » -
Australians 'Job Hugging' Risk Falling Behind in AI Skills Gap
Australian professionals are prioritizing job security over career progression, leading to a "job hugging" phenomenon where only 18% are considering changing roles despite high burnout rates and increased responsibilities. A significant skills gap is emerging, with one in five workers receiving n...
Read More » -
New Data: How Consumer Search Behavior is Changing for Marketers
Consumer search behavior is diversifying, with nearly a third of Gen Z and Millennials preferring social media over traditional search engines for queries. AI-powered search tools are gaining traction, with 72% of consumers interested in using generative AI for shopping research, while mobile and...
Read More » -
Professionals Trust Their Networks More Than AI, LinkedIn Finds
Professionals prefer seeking guidance from personal networks over AI or search engines, with 43% consulting their connections first for advice. The rapid advancement of AI is causing stress among workers, with many feeling overwhelmed by the need to upskill and concerned about discussing AI in pr...
Read More » -
Ancient Wisdom's Rejection of the Digital Age
Joseph Epstein, an 88-year-old essayist, appreciates technology's benefits like digital writing tools and online research but is deeply frustrated by its complexities and inefficiencies. He faces daily struggles with modern devices, from computer glitches and failed logins to overwhelming car das...
Read More »
