Topic: future impact

  • Google's UCP Checkout: New Retailer Tradeoffs Explained

    Google's UCP Checkout: New Retailer Tradeoffs Explained

    Google's new Universal Commerce Protocol (UCP) allows direct checkout in its AI search results, offering retailers a chance to capture high-intent customers but at the potential cost of brand experience and customer data control. The system creates a dynamic similar to selling on Amazon, where re...

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  • Google's Gemini 3 Launches, Already Fuels AI Mode

    Google's Gemini 3 Launches, Already Fuels AI Mode

    Google has launched Gemini 3, its most advanced AI model, integrating all Gemini abilities into a single tool and making it available in Google Search from day one. The model enhances Search with complex reasoning and real-time generative features, such as producing interactive visualizations and...

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