Topic: future impact
-
Google's UCP Checkout: New Retailer Tradeoffs Explained
Google's new Universal Commerce Protocol (UCP) allows direct checkout in its AI search results, offering retailers a chance to capture high-intent customers but at the potential cost of brand experience and customer data control. The system creates a dynamic similar to selling on Amazon, where re...
Read More » -
Google's Gemini 3 Launches, Already Fuels AI Mode
Google has launched Gemini 3, its most advanced AI model, integrating all Gemini abilities into a single tool and making it available in Google Search from day one. The model enhances Search with complex reasoning and real-time generative features, such as producing interactive visualizations and...
Read More »