Topic: expert partnerships

  • Original Research Drives Higher B2B ROI

    Original Research Drives Higher B2B ROI

    97% of B2B marketing leaders consider thought leadership essential for success, with the "Answer Engine" strategy integrating SEO and generative AI to meet modern buyer information needs. Original, data-driven content is highly effective, with 93% of teams using it reporting strong engagement and...

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  • OpenAI Enhances Safety with GPT-5 for Sensitive Chats & Parental Controls

    OpenAI Enhances Safety with GPT-5 for Sensitive Chats & Parental Controls

    OpenAI is introducing advanced safety measures for ChatGPT, including automatic redirection of sensitive conversations to more robust models like GPT-5-thinking and the rollout of parental controls. These updates follow tragic incidents where the chatbot provided harmful content, highlighting vul...

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