Topic: enforcement timeline
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Google Ads Enforces New Message Asset Requirements
Google Ads is introducing stricter requirements for message assets, requiring advertisers to comply to avoid blocks that reduce campaign reach and effectiveness. Enforcement begins on October 30th with a four-week phase-in, and non-compliant or unverified assets will be removed from ads. Advertis...
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Google Cracks Down on Fraudulent Phone Numbers in Ads
Google is updating its policy to ban phone numbers linked to fraud or prior violations, effective December 10, 2025, to improve user safety and reduce misleading ads. Enforcement will phase in over eight weeks, targeting deceptive practices in industries like tech support scams and lead generatio...
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Google Cracks Down on Deceptive Pricing in Ads
Google is updating its Misrepresentation policy to require advertisers to clearly disclose the total cost of a product or service upfront, both before and after purchase, starting in late 2025. The policy explicitly bans deceptive practices such as bait-and-switch tactics, price exploitation of v...
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Google Mandates Certification for Prescription Drug Ads
Google is implementing a new policy requiring advertisers in the U.S., Canada, and New Zealand to obtain certification to use prescription drug terms in ads and keywords, while banning such promotions elsewhere. The policy will be enforced starting October 29 with a gradual rollout, giving advert...
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Google Relaxes Android Sideloading Restrictions
Google is introducing an "advanced flow" to give experienced Android users more control over sideloading apps, balancing safety and freedom with clear, repeated warnings about risks. The company is requiring developer verification for apps distributed outside the Play Store to combat security thr...
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EU Scrutinizes Google's AI and Search Under New DMA Rules
The European Commission has launched two formal proceedings against Google under the DMA, focusing on ensuring Android's AI features are accessible to third-party developers and that Google shares anonymized search data with competitors. This action signals that AI services are now a key target o...
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