Topic: email authentication
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Avoid the Spam Folder: Email Deliverability Secrets
Modern email deliverability relies on three core pillars: authentication protocols, sender reputation, and subscriber engagement, rather than just avoiding trigger words. Authentication protocols like SPF, DKIM, DMARC, and BIMI are essential for proving sender legitimacy and building trust with e...
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Spammers Hijack Google Maps to Flood Inboxes
A recent spam campaign uses emails that appear to be from Google Maps, containing links to the suspicious domain linkparty.cc, which was registered recently through a Hong Kong-based registrar. The spam emails pass all standard email authentication checks (SPF, DKIM, DMARC), indicating they are s...
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Master Email Whitelisting: A Marketer's Guide to Better Deliverability
Whitelisting is the process where a recipient marks a sender as trusted, ensuring emails bypass spam filters and land directly in the inbox. From a marketer's perspective, requesting subscribers to whitelist your address improves email deliverability and engagement by signaling trust to email alg...
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