Topic: list hygiene
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Avoid the Spam Folder: Email Deliverability Secrets
Modern email deliverability relies on three core pillars: authentication protocols, sender reputation, and subscriber engagement, rather than just avoiding trigger words. Authentication protocols like SPF, DKIM, DMARC, and BIMI are essential for proving sender legitimacy and building trust with e...
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Uncover the Secrets of Your Email List
Poor email engagement often stems from a mismatch between the audience and the content, not execution, especially when subscribers have already completed their journey with the brand. Continuing to send sales-focused emails to past prospects or clients who have no current need leads to disengagem...
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