Topic: economic pressure
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Agility: The New Marketing Infrastructure Foundation
Agile marketing infrastructure is essential for businesses to adapt quickly to economic volatility and changing market conditions, enabling responsive strategy and growth. Modular marketing technology supports real-time personalization and innovation by integrating AI-driven tools that align with...
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Australians Prefer Human Connection Over AI by 2-to-1 Margin
Australian consumers strongly prefer human interaction over AI in customer service, with over half concerned about losing genuine connections and only 23% trusting companies to use AI responsibly, significantly lower than the global average. Poor AI implementations negatively impact business, as ...
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Ubisoft UK: Gamers Prefer Live Service Over One-Time Purchases
Ubisoft UK is shifting from traditional one-time game purchases to live service models due to projected declines in physical software sales and overall revenue. This change is driven by consumer trends favoring subscription services, games-as-a-service, and free-to-play titles, leading players to...
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Customer Experience: Your 2026 Growth Strategy
Customer experience (CX) is now the primary driver of business growth, requiring companies to adopt intentional, customer-centric operating models rather than reactive fixes. Effective CX strategy depends on orchestrating a seamless, consistent journey across all channels, rooted in understanding...
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AI's 2025 Impact: Gamers and Developers Divided
Generative AI has become a dominant and divisive force in the video game industry by 2025, with major studios championing it for efficiency while many developers and players strongly oppose it. The adoption is driven by competitive pressure and financial incentives, but current AI tools often pro...
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FTC Probes Instacart's AI Pricing Tool After Scrutiny
The FTC is investigating Instacart's AI-driven pricing system over concerns it may lead to unfair or discriminatory pricing for essential groceries, following a study revealing significant price discrepancies. Instacart's AI tool, Eversight, uses dynamic pricing, a common strategy that adjusts pr...
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What I Got Wrong About Silicon Valley
Mark Lemley, a prominent intellectual property attorney and Stanford professor, publicly cut ties with Meta over Mark Zuckerberg's embrace of what he called "toxic masculinity and Neo-Nazi madness," signaling a broader ideological shift in Silicon Valley leadership. Tech executives are responding...
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