Topic: discovery process

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  • Kirk Williams: Why Client Fit Is Crucial for Success
    January 31, 2026
    85%

    Kirk Williams: Why Client Fit Is Crucial for Success

    The most costly mistake for a marketing agency is partnering with clients who are a poor fit, as misalignment drains resources, damages morale, and undermines success. Clear red flags for a bad client fit include emotionally immature communication, unrealistic expectations, and a view of the agen...

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  • Warner Bros. Sues Midjourney Over AI Copies of Batman, Scooby-Doo
    September 6, 2025
    72%

    Warner Bros. Sues Midjourney Over AI Copies of Batman, Scooby-Doo

    Warner Bros. has sued Midjourney for systematically using its copyrighted characters, such as Superman and Batman, without permission to generate images and drive revenue. The lawsuit alleges that Midjourney continued its infringing practices despite prior legal actions by Disney and Universal, e...

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