Topic: podcast interview
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Google: AI Search Optimization Is Just Like Traditional SEO
Google's senior leadership confirms that the core SEO principles for success in new AI-powered search remain unchanged, emphasizing high-quality, user-centric content. The strategy for performing well in AI search is identical to traditional search, relying on building authoritative, relevant web...
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Google Exec: AI Search Optimization Is Just Like SEO
A senior Google executive states that the core principles for success in AI-powered search remain the same as traditional SEO, focusing on creating high-quality, user-centric content. Google's guidance emphasizes there is no separate playbook for AI search; strong performance comes from building ...
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Decode Your Marketing Data for Better Results
Marketing teams are overwhelmed by vast data volumes but often lack the resources or expertise to extract actionable insights, hindering growth and campaign performance. Artificial intelligence is emerging as a potential equalizer, automating tasks like reporting and predictive analytics to help ...
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Why Every Founder Must Master Influence, According to Masha Bucher
Masha Bucher, founder of Day One Ventures, argues that mastering influence is a critical skill for founders, merging investment with proactive PR to help startups cut through digital clutter and connect with audiences. She critiques traditional PR as ineffective, advocating instead for founders t...
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Nordic Founders' Bold Bets Are Driving Success
The Nordic startup scene has rapidly evolved into a major tech powerhouse, with companies achieving billion-dollar valuations and rapid revenue growth, such as Lovable reaching $200 million in a year. A key factor in this success is the region's robust social safety net, which encourages entrepre...
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Dispatch Devs "Considering" Season 2, Lead Confirms
The unexpected success of the superhero workplace comedy "Dispatch" has made it a strong contender for game of the year and is influencing AdHoc Studios' future planning. AdHoc co-founder Pierre Shorette confirmed that due to the game's commercial success, including selling over one million copie...
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Margaret Atwood on the Urge to Doomscroll
Margaret Atwood has released a candid new memoir, "Book of Lives," chronicling her life from childhood to literary fame and offering personal reflections. She has become a prominent cultural commentator, with her dystopian novel "The Handmaid's Tale" gaining renewed political and social relevance...
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The Modern Enterprise B2B Buyer: A 2026 Snapshot
The B2B buying process has been transformed by AI, enabling enterprise buyers to conduct deep, independent research autonomously, which compresses timelines and shifts power away from traditional vendor-led sales approaches. A significant trust gap has emerged, as buyers are skeptical of vendor c...
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Unlocking Creativity in B2B Marketing: Why It's Lacking
Many B2B marketing teams prioritize data-driven approaches over creativity, missing opportunities for deeper audience connections, as discussed by the creators of "ROI: The Musical." Companies often avoid creative marketing due to perceived risks, difficulty in measuring ROI, and a preference for...
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