Topic: digital strategy
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TikTok and MLB Team Up to Bring More Baseball to Fans
MLB has launched an official TikTok hub featuring highlights, updates, and exclusive content, with a key strategy of partnering with popular creators to boost fan engagement. The partnership follows a surge in baseball's popularity, evidenced by increased TV viewership and a 60% rise in TikTok po...
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Inside MS NOW's Reboot: An Anchor's Candid Take
MSNBC is rebranding to MS NOW, marking a strategic shift towards editorial independence and digital innovation as it separates from NBCUniversal. Prominent journalists at the network view the change as an opportunity for greater freedom, enabling them to focus on accountability journalism and bui...
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A Year After Trump's Win, Democrats Still Struggle Online
The Democratic Party continues to struggle with a rigid, top-down digital strategy that hinders authentic voter engagement, despite internal reviews and investments in influencer partnerships. Initiatives like the DNC's "Daily Blueprint" YouTube show have failed to attract significant viewership,...
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Unlock SEO Power: How NLWeb Makes Schema Your Top Asset
The digital landscape is shifting towards a dynamic, queryable knowledge ecosystem, with structured data becoming foundational for AI readiness and long-term visibility, as exemplified by Microsoft's open-source NLWeb project. NLWeb transforms websites into conversational AI applications by using...
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Morocco Unveils Digital Transformation Plan to U.S. Tech Leaders
Morocco has launched its Digital 2030 strategy to become a leading technology hub, focusing on cybersecurity, AI, and digital government to drive socioeconomic progress and modernization. The strategy targets increasing the digital economy's GDP contribution to 6% and creating 240,000 specialized...
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ADX Group Unveils 3 AI Tools to Simplify Investing
The Abu Dhabi Securities Exchange (ADX) has launched three AI tools—AI Financial Insight, AI Court Order Agent, and TAMM for ADX Investors—to simplify investing and enhance market accessibility for millions in the UAE. These tools, developed with TAMM and judicial bodies, streamline services by p...
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Abu Dhabi Debuts World's First AI Public Servant at GITEX 2025
Abu Dhabi has launched the world's first AI public servant through the TAMM AutoGov platform, automating routine tasks like license renewals and bill payments to free residents from administrative burdens. The initiative introduces AI-driven features such as AI Vision, Smart Guide, and holographi...
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Abu Dhabi to Showcase 55 AI Projects Transforming Lives at Gitex 2025
Abu Dhabi will showcase fifty-five AI projects at Gitex Global 2025, demonstrating its strategy to become the world's first AI-native government and improve daily life for residents and visitors. Key innovations include TAMM 4.0, AI tools for policing and tourism, and a Personal AI Recruitment Co...
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Sydney to Host SNOMED CT Expo 2026 with Australian Digital Health Agency
Sydney will host the SNOMED CT Expo 2026, marking Australia's first time welcoming this international event focused on clinical terminology and digital health. The event highlights Australia's leadership in digital health, including its role in promoting electronic health records and standardized...
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Senegal 2025: Africa's Next Digital Hub Investment Forum
Senegal is rapidly becoming West Africa's premier digital investment hub, driven by its "New Deal Technologique" strategy and a US$10 million partnership with the Gates Foundation to prioritize technology in economic growth. The Forum Invest in Senegal 2025 will highlight this vision, featuring a...
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Abu Dhabi Launches TAMM 4.0: World's Most Advanced AI Government Platform
The Abu Dhabi government has launched TAMM 4.0, an AI-native platform that proactively delivers personalized public services by anticipating individual life events and will debut at GITEX Global 2025. The platform features intelligent coordination across government bodies, predictive service deli...
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Marketers Acknowledge AEO's Value, But Hesitate to Act
A majority of marketers recognize that answer engine optimization (AEO) will transform digital strategy within three years, yet only 20% have started implementing it, despite over half reporting a decline in organic search traffic. Uncertainty about traffic from large language models is widesprea...
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BEAMTEL Launches CyberPlatform to Boost Morocco's Cybersecurity
BEAMTEL has launched CyberPlatform, Morocco's first fully Arabic-language cybersecurity education portal, to enhance national cyber resilience and make digital safety knowledge widely accessible. The platform offers tailored resources for various groups, including individuals, businesses, and gov...
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