Topic: digital channels
CMOs at a Crossroads: The End of Digital Marketing as We Know It
CMOs face a critical transformation as traditional digital marketing channels like search and social media become obsolete due to generative AI, requiring a complete strategic rebuild from a zero base. Current personalization tactics are eroding customer trust and leading to negative outcomes, ne...
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UAE's ICP Launches Easy Payment Plan for Residents
The UAE's ICP has launched a flexible payment program allowing residents to pay service fees in installments via credit cards from ten major local banks, with zero profit rate and repayment periods from 3 to 12 months. To qualify, service fees must be AED500 or more, and customers can apply throu...
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Saudi Telecoms Prioritize Customer Experience for Vision 2030
Saudi Arabia's telecom sector is prioritizing customer experience as a key part of Vision 2030, with evolving expectations now the main market differentiator beyond infrastructure and pricing. STC leads with 56% brand awareness and 53% user share, but customer loyalty is fragile due to issues lik...
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Shoppers Double-Check AI Shopping Advice on Websites
AI tools accelerate product discovery and comparison but prompt shoppers to perform additional verification steps, enhancing rather than replacing the traditional research process. Trust in AI shopping assistants is limited, with only 46% of consumers fully trusting their recommendations, leading...
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Escaping the SEO Content Mill: A Strategic Guide
Effective SEO requires more than just content creation; it needs a holistic strategy that balances quality content with technical health and authority building to avoid bloated, ineffective websites. Key strategic shifts include conducting content audits to prune low-value pages, re-evaluating go...
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