Topic: digital channels
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UAE's ICP Launches Easy Payment Plan for Residents
The UAE's ICP has launched a flexible payment program allowing residents to pay service fees in installments via credit cards from ten major local banks, with zero profit rate and repayment periods from 3 to 12 months. To qualify, service fees must be AED500 or more, and customers can apply throu...
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Saudi Telecoms Prioritize Customer Experience for Vision 2030
Saudi Arabia's telecom sector is prioritizing customer experience as a key part of Vision 2030, with evolving expectations now the main market differentiator beyond infrastructure and pricing. STC leads with 56% brand awareness and 53% user share, but customer loyalty is fragile due to issues lik...
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Escaping the SEO Content Mill: A Strategic Guide
Effective SEO requires more than just content creation; it needs a holistic strategy that balances quality content with technical health and authority building to avoid bloated, ineffective websites. Key strategic shifts include conducting content audits to prune low-value pages, re-evaluating go...
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