Topic: digital advertising growth

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  • IAB Framework Simplifies Gaming Ad Standards
    June 26, 2025
    65%

    IAB Framework Simplifies Gaming Ad Standards

    The IAB released a Gaming Measurement Framework to standardize metrics for evaluating gaming ad campaigns, addressing a critical gap as over 80% of U.S. internet users identify as gamers. The framework eliminates guesswork by defining essential and optional metrics, helping advertisers prioritize...

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industry collaboration (1) iab gaming measurement framework (1) gaming audience reach (1) standardized metrics gaming ads (1) ad format measurement (1) marketing strategy integration (1) partner evaluation (1)
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