Topic: demographic analysis
-
Beyond Static Profiles: Mastering SEO Personas for AI Search
AI-powered search now requires SEO personas that incorporate real-world environmental factors like location and economic trends to accurately understand nuanced user intent. Traditional personas based on assumptions or limited product-focused data are insufficient, as they fail to capture the ext...
Read More » -
AI Tools Like ChatGPT Rise as Google Search Declines
AI tools like ChatGPT are rapidly gaining popularity, with usage nearly tripling as traditional Google search sees a decline in dominance. User search behavior is becoming more fragmented, with increased willingness to switch between tools and platforms, especially among younger users. Digital ma...
Read More »