Topic: data unification
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Stop Treating Martech as a Cost Center: AI Changes Everything
Many companies view marketing technology as an expense rather than a strategic driver, with 65% of organizations having underdeveloped capabilities despite the growing market. Key organizational failures include lack of C-suite ownership, complex technology stacks hindering customer connection, a...
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Innovaccer & Tawuniya Boost Value-Based Healthcare in Saudi Arabia
Innovaccer and Tawuniya have partnered to advance value-based healthcare and population health management in Saudi Arabia, aligning with Vision 2030 goals for a sustainable, patient-focused system. The collaboration will use Innovaccer's data analytics platform to unify healthcare data, enabling ...
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Bevel's AI Health Companion Secures $10M in Series A Funding
Bevel secured $10 million in Series A funding to expand its AI-powered health platform, which integrates data from various wearables and daily routines to provide users with a unified view of their wellness. The company has experienced rapid growth, serving over 100,000 daily active users with hi...
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Salesforce Marketing Cloud Embraces the Agentic Era
Salesforce Marketing Cloud, originally ExactTarget, has evolved dramatically from a single-channel email tool to an omnichannel platform and is now introducing AI-powered Agentforce Marketing to meet changing consumer expectations. Agentforce Marketing features innovative capabilities like Adapti...
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Why Bandits Are Taking Over Marketing Decisions
Marketing has evolved from rigid rule-based systems to dynamic AI-driven decisioning, enabled by cloud data warehouses that provide comprehensive customer data for personalization. Early marketing automation relied on simple if-then logic and suffered from data fragmentation, limiting its ability...
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AI-Powered Personalization: How Brands Rival Netflix
Customer expectations have shifted, demanding genuine personalization over superficial tactics like using a first name in emails. Advanced personalization, driven by AI and unified data, is now essential, with tools like HubSpot's framework enabling tailored, real-time engagement. Effective perso...
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Track Campaign Types in Your Google Ads Reports
Google Ads has introduced a new Campaign Type attribute in the Channel Performance report, hinting at future expansion beyond Performance Max campaigns for unified data visibility. The update suggests Google is preparing to include other campaign types like Demand Gen and will provide API access ...
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AI-Powered Personalization: How Top Brands Rival Netflix
Personalization has become a baseline expectation for customers, with 80% of consumers now demanding more tailored interactions than before. Advanced personalization requires leveraging unified customer data and AI to create genuinely relevant content, as seen in successful models like Netflix an...
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Salesforce Slackbot Evolves Into AI-Powered Agent
Salesforce has upgraded its Slack assistant into an AI-powered work agent, leveraging conversational data to automate tasks, answer queries, and draft content directly within Slack for Business+ and Enterprise+ customers. Powered by the Agentforce 360 platform, the assistant acts as a context-awa...
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Unlock AI Transformation with Smart Customer Data
Australian companies face intense pressure to meet consumer demands for personalization, but AI adoption remains low with only 8% of local brands embedding it into core processes. Key barriers to AI implementation include limited technical expertise, high costs, and fragmented customer data, with...
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OpenAI Acquires Health Tech Startup Torch for $100M
OpenAI has acquired health tech startup Torch for about $100 million to bolster its new ChatGPT Health service, integrating Torch's team and technology. Torch's core innovation is a "medical memory for AI" system that consolidates fragmented medical data from various sources into a unified, AI-ac...
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Salesforce Acquires AI Startup to Supercharge Enterprise Search
Salesforce has acquired Israeli startup Doti AI for about $100 million to enhance its enterprise search capabilities and integrate advanced AI into business operations. Doti AI's technology uses contextual AI to help organizations quickly find data and automate communications within platforms lik...
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