Topic: Content Diversification
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Elle Duncan Leaves ESPN to Host Netflix Live Events
Netflix has hired veteran ESPN host Elle Duncan as its lead live programming voice, signaling a major strategic push into live sports and events beyond its on-demand library. The company is building a portfolio of must-see live content, including a deal for MLB games, a revival of *Star Search*, ...
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Netflix Bets Big on Video Podcasts
Netflix is adding video podcasts to its platform through partnerships with Spotify’s podcast studio and The Ringer, featuring 16 series including popular sports and entertainment titles. The podcasts will stream without Netflix-inserted ads, though original ads from Spotify remain, and the servic...
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Netflix's Era of Tentpole Shows Is Ending With Stranger Things
The era of massive, all-consuming "tentpole" shows like *Stranger Things* is ending, as Netflix shifts from relying on universal hits to a more diversified content strategy. Netflix's growth strategy now focuses on price adjustments, ad-supported tiers, and serving niche audiences with varied pro...
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OnlyFans Enters the Business World
OnlyFans is expanding into business education by launching instructional videos on entrepreneurial skills, marking its first dedicated business development content and part of a strategy to diversify with professional, safe-for-work offerings. Rachael McCrary, founder of Spice Rack and a former m...
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AI-Powered Personalization: How Brands Rival Netflix
Customer expectations have shifted, demanding genuine personalization over superficial tactics like using a first name in emails. Advanced personalization, driven by AI and unified data, is now essential, with tools like HubSpot's framework enabling tailored, real-time engagement. Effective perso...
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AI-Powered Personalization: How Top Brands Rival Netflix
Personalization has become a baseline expectation for customers, with 80% of consumers now demanding more tailored interactions than before. Advanced personalization requires leveraging unified customer data and AI to create genuinely relevant content, as seen in successful models like Netflix an...
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"PressPectives" Podcast Reveals How "Are Media" is Conquering the Multi-Channel World
The media landscape is in constant flux. What worked yesterday might be obsolete today. So, how do established media giants adapt and thrive in this ever-evolving digital world? A recent interview with Joe Revill, Head of E-Publishing and Syndication at Are Media, offers some fascinating insights. And it also gives us a great opportunity to highlight the already-running podcast series, "PressPectives," that dives deep into these very topics.
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