Topic: data signals

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  • AI Availability: The New Brand Battleground
    November 12, 2025
    82%

    AI Availability: The New Brand Battleground

    AI availability is emerging as a critical new dimension for brand growth, focusing on the likelihood that AI systems will recommend a brand when users express needs, complementing traditional mental and physical availability. AI systems act as gatekeepers of discovery by interpreting user intent ...

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  • Google Ads Tactics to Abandon in 2026
    November 4, 2025
    55%

    Google Ads Tactics to Abandon in 2026

    Google Ads is shifting towards automation, reducing the effectiveness of detailed manual control and making certain long-standing PPC tactics less relevant. Strategies like relying heavily on phrase match keywords and using GA4 as the primary conversion action for Smart Bidding are becoming obsol...

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Related Topics

marketing fundamentals (1) brand positioning (1) conversion tracking (1) geo strategy (1) responsive search ads (1) ai availability (1) ad strength (1) generative search (1)