Topic: data reporting
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5 Must-Use Google Analytics Reports for PPC Success
Google Analytics 4 provides essential reports for PPC professionals to understand user behavior and optimize campaigns, despite its challenging interface. Key reports include the Audiences report for targeting based on actual behavior, the Site Search report for discovering new keywords, and the ...
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Bing Webmaster Tools Launches AI Performance Report
Microsoft is testing a new "AI Performance" report in Bing Webmaster Tools, providing website owners with data on how often their pages are cited by AI-driven search experiences like Copilot. The report details citation frequency and categorizes the search intent behind the queries, but a signifi...
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Forget Pixel and Galaxy: This Garmin Is the Smartwatch Deal You Need
Garmin's Forerunner 965 is designed for health and fitness enthusiasts, offering a durable, lightweight watch with advanced features at a discounted price of $450. It boasts an exceptional battery life of up to 23 days, far surpassing competitors, and includes a vibrant AMOLED screen with physica...
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Google Search Ranking & Position Tracking: The Current Chaos Explained
Google and third-party SEO tools are experiencing reporting issues with organic search metrics due to Google removing the option to display 100 results per page. This change has disrupted external rank tracking tools that relied on scraping large result sets, forcing them to adapt their methods a...
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Organic Search Still Dominates as AI Drives Less Than 1% of Referrals
AI search platforms are growing rapidly but drive less than 1% of website referral traffic and show weak conversion performance. Organic search remains the dominant and most effective channel for conversions and customer acquisition in digital marketing. Marketers should balance investment in pro...
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