Topic: data-driven culture

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  • Breaking Down Marketing Silos: Why Data Disconnects Persist
    November 5, 2025
    80%

    Breaking Down Marketing Silos: Why Data Disconnects Persist

    Marketing organizations struggle with disconnected data and silos that reduce AI effectiveness and disrupt customer experiences, stemming from structural and cultural issues. Technical obstacles like legacy systems, integration complexities, and scalability issues hinder data unification, requiri...

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  • Salesforce vs. Dynamics: Which Masters Revenue Attribution?
    December 19, 2025
    60%

    Salesforce vs. Dynamics: Which Masters Revenue Attribution?

    A CRM system is essential for linking sales and marketing activities to revenue, with the choice between platforms like Salesforce, Microsoft Dynamics, and HubSpot depending on a company's existing technology and specific needs. Revenue attribution within a CRM reveals which campaigns drive conve...

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Related Topics

data integration (1) Legacy Systems (1) sales performance (1) ai implementation (1) hubspot crm (1) budget constraints (1) attribution models (1) data silos (1)