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February 11, 2026

Unlock Happy Customers with Your Data Layer

The data layer has evolved into a sophisticated, AI-powered system essential for enabling real-time, personalized customer conversations, moving beyond basic analytics. Success in modern marketing hinges on harnessing contextual data to accurately interpret customer signals and respond appropriat...

February 5, 2026

Why Your AI Strategy Needs Data and Context to Succeed

The success of AI systems depends on combining high-quality data with essential context, as context (the who, what, when, where, and why) is now a non-negotiable requirement for building trustworthy and effective AI that delivers real business value. Organizations face challenges with fragmented,...

January 12, 2026

5 Essential Marketing Measurement Strategies for 2026

Marketing teams must move beyond fragmented reports to build a unified measurement framework that connects data, adds context, and integrates with business planning to drive confident decisions. Effective measurement requires incorporating real-world context—like competitor moves and consumer sen...

December 17, 2025

Google Tests New Email Productivity Assistant

Google Labs is testing a new AI assistant named **CC** that integrates with Gmail, Drive, and Calendar to send users a personalized daily summary email of their schedule, tasks, and updates. The Gemini-powered **CC** assistant is interactive, allowing users to reply to its emails with requests li...

December 10, 2025

Salesforce Unveils Trustworthy AI Engine for Enterprises

Salesforce has launched a unified data engine integrating Data 360, Informatica, and MuleSoft to provide AI with a reliable, contextual foundation, aiming to move beyond inaccurate outputs toward accurate, reasoned decisions. The platform addresses the widespread issue of AI hallucinations by gro...

November 17, 2025

Google Search Console Adds Custom Performance Report Annotations

Google Search Console now offers custom performance report annotations, allowing website owners to track significant events like site updates or algorithm changes directly alongside their search data. Users can add annotations by right-clicking the performance chart on a specific date, entering a...

October 26, 2025

Sumble Raises $38.5M to Bring AI Context to Sales Intelligence

Sumble addresses a gap in sales intelligence by using AI to provide meaningful context from diverse online sources, revealing companies' internal drivers and operations. The startup, founded by Kaggle creators, has gained rapid traction with major enterprise clients and a 550% revenue increase, l...

October 5, 2025

Splunk & Snowflake: Federated Search Without Data Movement

Splunk Federated Search for Snowflake enables unified queries across Splunk machine data and Snowflake business data without moving data or using ETL processes, enhancing analysis efficiency and security. Announced at Splunk .conf 25, this integration allows joint customers to perform cross-platf...