Topic: customer sentiment
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GenAI: The Future of Customer Listening
Traditional B2B feedback methods like surveys and focus groups are still widely used but are limited in capturing the full range of customer insights, especially in a digital-first environment. Generative AI enables real-time analysis of unstructured conversational data from multiple channels, un...
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Is AI Search Killing Your SEO Strategy?
Businesses are prioritizing future AI search optimization at the expense of leveraging YouTube, the world's second-largest search engine, which offers immediate opportunities for traffic and sales growth. YouTube drives significantly more traffic than emerging AI platforms, making it essential fo...
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Study: Most SAP Customers Prefer Multi-Vendor ERP Strategy
A global study shows SAP customers are increasingly favoring multi-vendor composable ERP strategies over SAP's S/4HANA migration, driven by a desire for flexibility and cost control amid policy uncertainty. Significant concerns exist about SAP's subscription model, with 83% of respondents unclear...
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