Topic: customer preference

  • Human Connection: Marketing's 2026 Advantage

    Human Connection: Marketing's 2026 Advantage

    While AI is revolutionizing marketing efficiency, the future competitive advantage lies in combining this technology with authentic human connection, as customers strongly prefer genuine interactions. There is a significant consumer backlash against fully automated systems, with studies showing a...

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  • Ford CEO Slams Apple CarPlay Ultra

    Ford CEO Slams Apple CarPlay Ultra

    Ford's CEO expressed hesitation about Apple's CarPlay Ultra, citing concerns over system control and integration boundaries, and will monitor its development before adoption. Ford Pro clients rely on proprietary software for fleet management, and Farley worries that CarPlay Ultra could complicate...

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