Topic: customer data platforms

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  • The Hidden Toll of CDP Features: Marketers' Imposter Syndrome
    September 18, 2025
    95%

    The Hidden Toll of CDP Features: Marketers' Imposter Syndrome

    Marketing teams often build data foundations only to see them become outdated by new technologies, leading to disrupted workflows and diminished confidence. The rapid evolution of marketing technology creates a gap where foundational tasks like data quality and governance are complex yet underval...

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  • Unlock AI Transformation with Smart Customer Data
    October 14, 2025
    85%

    Unlock AI Transformation with Smart Customer Data

    Australian companies face intense pressure to meet consumer demands for personalization, but AI adoption remains low with only 8% of local brands embedding it into core processes. Key barriers to AI implementation include limited technical expertise, high costs, and fragmented customer data, with...

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Related Topics

AI Integration (213) AI Adoption (80) customer experience (52) data governance (38) Marketing Automation (26) data quality (26) business growth (24) data management (20)