Topic: customer behavior
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Join the SEJ Newsroom Live: A Free Virtual Event
SEJ Live is a free virtual event on March 11, 2024, designed to provide actionable strategies for mastering AI search visibility and bridging the gap between leadership demands and evolving customer behaviors. The event features three progressive sessions: leaders analyzing 2025's search shifts, ...
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Adaptive Marketing Strategies for Business Growth
Adaptive marketing is a flexible strategy where brands continuously adjust campaigns using real-time data like consumer behavior and technology to enhance engagement and drive revenue. It involves practical tactics such as AI personalization, data-driven messaging, and trigger-based automation to...
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Brands Abandoned Loyalty, Not Customers
Customer loyalty has not disappeared; it was eroded by brands prioritizing short-term engagement tricks over delivering consistent, fundamental value, creating a loyalty illusion. The failure stems from measuring superficial engagement metrics instead of economic impact, as programs rarely prove ...
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Peter Drucker's Warning: Embrace Positionless Marketing
The article argues that rigid organizational structures are the primary barrier to marketing agility, and that adopting a "Positionless Marketing" model—which removes departmental silos—is essential to move at the speed of modern consumers. This approach consolidates data and tools to empower ind...
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B2B Marketers: Bridge the Small Business Confidence Gap Now
Small businesses are increasing marketing spending but face a confidence gap, with only 20% feeling very confident due to difficulties in measuring results and pressure to adopt new AI tools. B2B marketers can bridge this gap by offering tools with clear analytics, automation features, and flexib...
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