Topic: creative quality
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Creative, Not Bidding, Is Holding Your PPC Back
The primary bottleneck for modern PPC success is no longer bidding strategy, but the quality, diversity, and volume of creative assets, as platform automation has made bidding a standardized commodity. Major platforms like Meta (with its Andromeda update) and Google now use AI to prioritize and f...
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Apple Expands App Store Search Ads
Apple will expand App Store search ads starting in 2026, adding new ad slots while strictly prioritizing relevance over advertiser control for placement. Advertisers cannot manually place these new ads; eligibility is automatically determined by relevance to the search query, with bidding only co...
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Google Ads Launches VTC Bidding for App Campaigns
Google Ads has introduced a new, explicit bidding option for Android App campaigns that optimizes for view-through conversions, allowing advertisers to target users who install an app after seeing an ad without clicking it. This update reflects a broader industry shift toward measuring campaign i...
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Google Introduces New Global 'Sponsored' Ad Labels
Google is introducing a new "Sponsored results" label to group text and Shopping ads under a single, more noticeable heading, enhancing user recognition of paid content. Users gain the ability to hide entire sections of sponsored content directly from search results, offering greater control over...
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