Topic: core updates
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Google's 2025 Algorithm Updates: 3 Core & 1 Spam Change
Google confirmed four major algorithm updates in 2025—three core updates and one spam update—a decrease from previous years, but the search landscape remained volatile with many unconfirmed changes. The three core updates in March, June, and December aimed to broadly improve search result relevan...
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Google's Core Updates Are Constant, Not Just Periodic
Google now clarifies that its core search ranking algorithms are updated continuously, including through smaller, unannounced adjustments, meaning website rankings can shift at any time. This ongoing update process means content improvements can be recognized and rewarded without waiting for a ma...
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Google's Unannounced Core Updates: What You Need to Know
Google has officially confirmed it regularly implements smaller, unannounced core algorithm updates alongside major publicized ones, allowing improved content to gain rankings at any time. These continuous, subtle adjustments are not broadly announced because their effects are typically limited, ...
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Google Search Central APAC 2025: Key Insights from Day 3
Google Search Central APAC 2025 highlighted query interpretation techniques, including segmentation for languages like Chinese and contextual synonyms derived from user behavior to refine search results. High-quality content standards focus on people-first principles, originality, expertise, and ...
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