Topic: content saturation
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New Social Media Apps Combat Doomscrolling
Users are shifting from algorithm-driven social media to interest-first communities that prioritize meaningful participation over passive scrolling. New platforms like Lore, Spill, and Blacksky cater to specific passions and marginalized groups, focusing on depth and authentic connection rather t...
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How AI Search Is Reshaping the B2B Buyer Journey
AI-powered search is transforming the B2B buyer journey by providing conversational, synthesized answers to detailed questions, reducing the need for traditional click-throughs and impacting organic traffic patterns. Marketers must adapt by creating authoritative, context-rich content optimized f...
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