Topic: content production

  • Unlock Team-Wide SEO: Make Personas Actionable

    Unlock Team-Wide SEO: Make Personas Actionable

    Move beyond static search personas by integrating them into daily workflows using data from organic queries to inform SEO, content, sales, and product development with a unified, customer-centric voice. Establish a centralized, interactive knowledge hub for personas on platforms like Notion or Ai...

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  • Adobe Integrates AI Into Content Workflows

    Adobe Integrates AI Into Content Workflows

    Adobe is integrating generative AI and intelligent agents into its content workflows, enhancing creative and marketing teams' ability to produce and distribute content across major platforms like Amazon Ads, Google, and TikTok. Key innovations include the expansion of Adobe Firefly for Enterprise...

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  • Morocco's SNRT Launches First AI-Generated News Section

    Morocco's SNRT Launches First AI-Generated News Section

    SNRT has launched Morocco's first AI-generated news section on its SNRTnews platform, marking a key step in its strategy to merge traditional broadcasting with digital innovation. The AI system autonomously produces, edits, and categorizes 24/7 news on artificial intelligence, with human editors ...

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  • From AI Tools to Transformation: Level Up Your Maturity

    From AI Tools to Transformation: Level Up Your Maturity

    AI agents in marketing are rapidly maturing, with widespread adoption of internal tools for content creation and data analysis, but a significant governance gap exists for managing them at scale. The critical next challenge is establishing a constitutional layer of governance to ensure AI decisio...

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  • OpenAI, DeepMind Backers Invest $12M in Wonder Studios for AI in Hollywood

    OpenAI, DeepMind Backers Invest $12M in Wonder Studios for AI in Hollywood

    Wonder Studios secured a $12 million seed investment led by Atomico to expand its operations and accelerate AI integration in filmmaking, signaling strong investor confidence in AI's role in content creation. The company will use the funds to grow its engineering team and advance original content...

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  • Thrive in Marketing's Agentic Era: 3 Essential Actions

    Thrive in Marketing's Agentic Era: 3 Essential Actions

    The marketing landscape is being reshaped by three distinct types of AI agents: tools for marketers, tools for customers, and customer-controlled agents, which are decentralizing product discovery. Marketing technology stacks are evolving into hybrid systems that integrate AI with traditional sof...

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  • Seamless VMware Migration for Uninterrupted Business

    Seamless VMware Migration for Uninterrupted Business

    Ransomware has become a common threat for businesses, making robust disaster recovery and VMware migration essential for uninterrupted operations, with a significant increase in organizations affected compared to traditional disasters. Modern VMware environments require specialized migration appr...

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  • Hollywood's Obsession With Microdramas: The Problematic Appeal

    Hollywood's Obsession With Microdramas: The Problematic Appeal

    Microdramas are a rapidly growing storytelling format, projected to earn $1.3 billion in the U.S. and $8 billion globally, by offering short, addictive episodes through apps like ReelShort that bypass traditional platforms. These series rely on low-budget, high-volume production and familiar roma...

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  • Is the Web Thriving or Dying? Google's Uncertain Stance

    Is the Web Thriving or Dying? Google's Uncertain Stance

    Google presents conflicting views on the health of the open web, with executives publicly claiming it is thriving while legal filings argue it is in rapid decline. The company's legal stance appears aimed at opposing regulatory actions, such as divesting parts of its advertising business, raising...

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  • AI's Struggle to Be Cool: Why It Falls Short

    AI's Struggle to Be Cool: Why It Falls Short

    Marketing professionals found success by simplifying technology use, focusing on practical applications that enhance daily workflows rather than chasing complex, experimental implementations. Experts emphasized that AI is a tool for augmenting productivity on specific tasks and that human creativ...

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  • Beyond Pilots: A Human-AI Collaboration Roadmap

    Beyond Pilots: A Human-AI Collaboration Roadmap

    Organizations must redesign rigid structures and integrate people, processes, and technology to support the autonomous nature of agentic AI and unlock its enterprise value. Effective human-AI collaboration requires treating AI as a foundational capability, designing blended workflows with human o...

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  • Secure Your Data and AI Strategy for Success

    Secure Your Data and AI Strategy for Success

    AI security is now a primary business priority, with every new tool being evaluated for its security posture before its functional capabilities. Organizations struggle to balance innovation with robust security, requiring a proactive strategy that embeds security into AI projects from the start. ...

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  • Why ChatGPT Links Get Zero Clicks (Even Top Results)

    Why ChatGPT Links Get Zero Clicks (Even Top Results)

    A leaked OpenAI document reveals that publisher links in ChatGPT receive almost no clicks despite high visibility, challenging the AI's role as a source of referral traffic. Link performance varies significantly by placement, with the main response area generating many impressions but very low cl...

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  • Migration: A Path to Modernization

    Migration: A Path to Modernization

    VMware has consolidated its portfolio into a core offering focused on essential technology, addressing marketplace uncertainties and streamlining modernization efforts. This consolidation enables businesses to achieve greater operational efficiency and smoother transitions by concentrating on fun...

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  • MSI Raider A18 HX: The World's Fastest AMD-Powered Laptop

    MSI Raider A18 HX: The World's Fastest AMD-Powered Laptop

    MSI has launched the Raider A18 HX, the world's fastest AMD-powered laptop, designed for high-performance gaming and professional tasks. It features the latest AMD Ryzen processors and top-tier graphics for smooth, responsive performance in demanding applications. The laptop includes a durable de...

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  • Factory Model: Fast-Track Your VMware Migration

    Factory Model: Fast-Track Your VMware Migration

    Organizations face slow, complex VMware workload migrations, pressured by the need for AI-ready infrastructure and unpredictable costs, with most firms acknowledging their IT and cloud setups require significant updates. A systematic "factory model" is replacing one-off approaches, using standard...

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  • Apple TV Plus Name Change Explained & Subscriber Hints

    Apple TV Plus Name Change Explained & Subscriber Hints

    Apple has rebranded its streaming service to "Apple TV" by removing the "+" sign, a move led by Eddy Cue to simplify branding and align with internal usage, though it risks confusion with the hardware and app of the same name. The "+" designation was initially used for paid tiers building on free...

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  • Secure Your AI Agent Investments: A Risk Management Guide

    Secure Your AI Agent Investments: A Risk Management Guide

    AI agents are set to transform customer service and operations by handling complex interactions and scaling with demand, but they introduce challenges in testing, security, and balancing innovation with ethics and costs. The shift from rigid automation to adaptable, generative models requires bus...

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  • VMware Security for Regulated Industries: A Guide

    VMware Security for Regulated Industries: A Guide

    Regulatory and insurance pressures are intensifying, with agencies increasing oversight and insurers mandating specific security controls like MFA and PAM as prerequisites for coverage. Securing virtualized environments, particularly VMware infrastructure, is critical, requiring protection of the...

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  • Unlock Manufacturing Innovation with AI

    Unlock Manufacturing Innovation with AI

    AI-powered digital twins are revolutionizing manufacturing by providing a holistic, real-time view of production processes, enabling deeper operational insights and efficiency improvements. Adoption of AI in manufacturing is accelerating, with nearly half of manufacturers actively deploying it, a...

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  • Build a High-Performance Data & AI Team (2nd Edition)

    Build a High-Performance Data & AI Team (2nd Edition)

    Organizations are struggling to convert generative AI advancements into tangible data performance improvements, with most companies seeing no improvement in data strategy execution since generative AI became mainstream. A severe shortage of skilled AI talent and foundational data challenges, such...

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  • Unlock Air Freight's SAF Potential with Book & Claim

    Unlock Air Freight's SAF Potential with Book & Claim

    Sustainable Aviation Fuel (SAF) is crucial for reducing air freight emissions, and an upcoming webcast will discuss strategies like the book and claim model to integrate it into supply chains without requiring physical fuel delivery. Industry leaders, including executives from Shell Aviation and ...

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  • The Future of Banking: Agentic AI's Transformative Role

    The Future of Banking: Agentic AI's Transformative Role

    The adoption of new technologies, especially agentic AI, is critical for financial institutions to remain competitive and reshape the future of work in banking. A majority of banking executives are already using agentic AI, with significant benefits reported in areas like fraud detection, securit...

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  • Building Psychological Safety in the Age of AI

    Building Psychological Safety in the Age of AI

    A company's ability to successfully implement AI depends heavily on fostering a culture of psychological safety, where team members feel secure to take risks and admit mistakes, as this directly fuels innovation and experimentation. Research shows a strong link between psychological safety and AI...

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