Topic: consumer attention
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Unlock Growth: The Google Ads Demand Gen Playbook
Google’s Demand Gen campaigns help brands connect with consumers during passive browsing on visual platforms, shortening the sales funnel and driving growth. Effective campaigns require high-quality, emotionally resonant creative content that grabs attention quickly and provides clear direction t...
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Stand Out: How Brands Can Beat AI-Generated Noise
The widespread use of AI is creating a "Sea of Sameness" in digital content, making it harder for brands to stand out and capture attention. To differentiate themselves, companies must prioritize authenticity and use AI strategically to amplify their unique brand identity and voice. Success hinge...
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This Vodafone Ad Features an AI Influencer
A Vodafone ad in Germany featured an AI-generated spokesperson that exhibited unsettling, uncanny valley traits such as unnatural hair movement and shifting facial features. The company confirmed it was testing AI in advertising, stating that AI's integration into modern life makes such experimen...
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