Topic: consent management
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Microsoft Boosts Windows Security with App Transparency
Microsoft is introducing two key security features: **User Transparency and Consent** for explicit user permission prompts and logging, and **Windows Baseline Security Mode** to restrict execution to trusted, signed applications by default. These updates are part of Microsoft's broader **Secure F...
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Is PPC Measurement Broken? The Surprising Truth
The digital advertising landscape has fundamentally shifted due to browser privacy features, which strip identifiers and limit cookies, making precise, click-level tracking no longer the default. Effective modern measurement requires adapting to partial data by combining methods like client-side ...
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AI Email Content That Converts Leads
AI is transforming email marketing by enabling data-driven, personalized content suggestions for subject lines, body copy, and CTAs, moving beyond intuition-based campaigns. For optimal results, AI tools must be integrated with CRM systems to leverage customer data and require strategic human ove...
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Trust, Compliance, and Consent: Why They Matter More Than Ever
AI enables personalized marketing while respecting privacy, transforming compliance into a competitive advantage by balancing performance with user consent. The MarTech Conference session on November 4, 2025, will explore how marketers use AI for real-time consent management, segmentation, and ri...
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Crafting a Modern Data and AI Tech Stack
Success in building a modern data and AI stack depends on a robust foundation of clean, accessible, and ethically managed data, rather than pursuing perfection. Companies must reorganize data structures to handle rapid change, leverage AI to mine unstructured data, and prioritize modular governan...
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